Favicons They are often ignored, but they play an important role in building a brand and creating a website. These Small icons are used to represent your website and give web users valuable information about your brand. They Also, you can enhance your brand’s user experience and extend the visual identity.

Despite Even though you may not be convinced of the value of favicons, they do have many benefits. They They occupy a minimal amount of screen space. So why should they have any significance? Trust us when we say that the impact of a well-designed favicon goes far beyond its 16×16 dimensions.

In This article will explain what a Favicon is. Why it is ImportantYou can also find helpful tips about how to make one.

What What is a Favicon?

A favicon, or small icon, represents a particular website or brand. It’s typically a 16×16 pixel image displayed next to a web page’s title in browser tabs and search results pages. Favicons These cookies can also be found on search history, toolbars and bookmarks.

Favicons Help users distinguish between web pages and websites.

For For example, you can tell which tab is which if your browser has multiple tabs. This You don’t need to click each tab to find a site or page.

The Using icons will also confirm that you are on the right site. Say You’re searching for Starbucks’ website. If See? StarbucksGreen Siren If you see the logo on one of the results, it is the right site.

Screenshot showing Starbucks favicon

Where What is a favicon?

Favicons You can find us in multiple places on the internet. Here These are just a few:

  • The Search bar
  • Search Bars and Recommendations
  • Search The History of the?
  • Browser Tabs
  • Toolbar Apprentissage
  • Bookmarks
  • Bookmark Drop-down menu

What What’s the difference between a logo and a Favicon?

Favicons Logos can differ in several different ways. FirstlyThe favicons on the website are smaller. Logos. While the standard size for a favicon is 16×16 pixels, the recommended size for a website logo is 250×150 pixels. AdditionallyLogos and favicons can both be used online or offline.

It’s It’s worth noting that most companies use their logos as the basis for their favicons. For Example: McDonald’s website Uses a smaller version as the favicon of its company logo.

Screenshot showing McDonald's favicon

Why Are favicons really important?

Although Some people dismiss favicons due to their small size. However, they play an important role in the user experience of your website, its branding and credibility.

User Experience the Difference

Favicons Make it easy for users to locate and visit your site. Imagine Your site is bookmarked by someone who visits it. LaterWhen a person searches through their bookmarks, the favicon that appears next to the name of the site will make it easy for them to find. This It saves users time, makes them more efficient in their decision-making, and helps them to know they are on the right website.

Branding Brand awareness

Using A favicon helps your website stand out against countless others. If Your website would be unremarkable if it used the same logo as other websites.

For For example, if your website was a coffeeshop, but the default favicon used on millions of other sites, users may overlook or ignore your brand.

HoweverIf you choose a favicon which reflects your website, then it will reflect in the url. Branding – maybe even featuring a cup of coffee, if that’s part of your logo – people would remember your site. They They might even be more curious about you, especially if they are looking for a coffee shop!


A website using a favicon will appear more credible than one that does not. Why? Because A website without an icon is perceived as being unprofessional or of low quality. Users Expect to see visual representations of your website or brand. If They may not click on it if they are sceptical about your site.

For Take a look at some of the results when you search for florists. South Carolina. The Flowers & Baskets The website is more professional looking than Pauline Green’s website because it displays a favicon – and a flower-themed one at that! Users Trust and visit rates would therefore be higher Flowers & Baskets’ site.

Screenshot showing Flowers & Baskets favicon

How Do favicons have an impact on SEO

Although Although favicons are not directly related to SEO, they do send strong signals to both users and browsers. This can lead to a better ranking of the site.

Let’s Learn how to:

1. Favicons Search engines can help you identify your website

Google When crawling a website, it looks for the favicon. It This information is used to distinguish between your site and other websites in search results.

AdditionallyThe search engine will be able to tell that your website has high quality if you have a favicon optimized and properly linked. This can help improve the ranking of your site.

2. Favicons Make your website memorable

Users will be attracted to a website with a custom-made favicon. Although If your website is competing with hundreds of others, then a favicon that is clear, unique, and consistent with the brand will leave a lasting impression. Your Site will benefit from higher clickthrough rates As a result of signaling to Google Your site will be valuable to your users.

3. Favicons Increase the likelihood of users bookmarking and sharing your website

People A favicon is likely to make you bookmark a site. This This is because they can quickly scan through all the other pages that have been saved by using the icon. Although While bookmarking may not directly affect ranking, it does signal that the page is important. positive user engagementThen, you can say that Google When evaluating a website’s quality and relevance, there are several factors to consider.

How How to create a Favicon in four steps

Just The fact that a favicon may be small does not mean you need to rush the process of creating it. With Consider these four steps when designing a simple, but strategic favicon.

1. Determine Design

Before Be sure to design your favicon so that it captures the essence of your brand before you do anything. The Use a simplified logo of your business.

For example, Amazon‘s favicon borrows the first initial and curved arrow (representing the smile of satisfied customers) from its famous logo.

Screenshot showing Amazon's favicon

MeanwhileThe favicon is. Adidas Use the famous company three stripes.

Screenshot showing Adidas' favicon

Think What is unique about your business? Fonts and symbols When conceptualizing your favicon, you should consider the following: Does Your logo uses bubble letters or more traditional typography? Do Have you got a special symbol such as an origami bird that is beautiful? Whatever Make sure that the design you use is in line with your brand identity.

2. Keep It is as simple as that.

Because Favicons are tiny, so you should pick a simple and clear design. Avoid Due to the limited size of favicons, it is impossible to see intricate shapes and lines. InsteadUse shapes, bold lines and shades.

For example, Nike‘s favicon features a single shape (its signature swoop) in white font and places it against a black background. This The design choice helps to improve visibility and help people remember your brand.

Screenshot showing Nike's favicon

AlsoUse minimal text. To Make sure that your text is displayed correctly. Anything If you go beyond this, your website will have blurred icons and cut-off lettering. This could discourage visitors from clicking.

3. Use Brand colors

Using Your company’s unique colors can help users identify your brand when you create a favicon. Take Tiffany‘s robin’s-egg blue, for instance. When Fans of the brand immediately recognize this color when they see it on the internet and around the world. Featuring Brand colors in your favicon will help users to recognize your brand and can set it apart from others.

Screenshot showing Tiffany's favicon
Tiffany's signature blue color

Brand Colors can also be used to create a consistent look. visual identity. CadburyThe rich color of royal purple is a good example. The This color is used by brands for their favicons, websites, and social media channels.

Screenshot showing Cadbury's favicon
Screenshot showing Cadbury's Instagram

But Imagine what if Cadbury Instead, it used a pink icon for its website. Users This inconsistency is confusing. They You might even question if the site that appears in the search engine results is the one you are looking for Cadbury.

4. Choose Format and size should be correct

When You need to select the right size and format when creating a Favicon. OtherwiseIt is possible that the icon will not display properly, or may even not appear at all.

The Most common favicon files formats include ICO, PNG. SVG.

  • ICO All browsers support this feature Internet Explorer.
  • PNG Most browsers do not support Flash. Internet Explorer.
  • SVG It is only supported by a select few browsers. Chrome, Firefox. Opera.

As For a list of common favicon files sizes in pixels, please see the following:

  • 16×16 for Browser Favicons
  • 32×32 for taskbar shortcut favicons
  • 96×96 for desktop shortcut favicons
  • 180×180 for Apple Touch favicons
  • 300×300 for SquareSpace favicons
  • 512×512 for WordPress favicons

Make Create favicons according to the platform’s dimensions. When If you are unsure, choose a large favicon. It will still look good even when reduced. HoweverSmall favicons may appear blurry when enlarged.

4. Common favicon mistakes

Understanding You can avoid common favicon blunders by avoiding them when you are creating your own. Here Keep in mind these four traps:

1. Complicated designs

Favicons Don’t use elaborate designs due to their small size. Fine lines and detailed shapes may appear blurry – if they appear at all. Excessive The text can also be cut. Since Extraneous details may distract from your main brand message. Keep your design simple, and use it only to communicate the most important idea about your company.

2. Irrelevant Images

Using Icons that do not relate to your brand can confuse users. For For example, if you have a blog about writing, your favicon is a basketball. Users Your website may be bypassed by visitors who prefer websites that use writing-related icons like pen, book, and journal icons. To Clarify your brand identity, and use appropriate images to reinforce it.

3. Inconsistent Branding

An incohesive brand experience This can be very upsetting for users. For If you don’t use your brand colors or symbols in the favicons, it can make users confused. That’s Why it is important to always create a seamless, consistent brand experience. This You will not only get more users to your site, but you will also increase brand loyalty.

4. Poor Compatible

If Your site’s professionalism will be affected if your favicon does not display. Remember Some browsers do not support PNG or SVG favicon files. SoChoose your formats carefully. AlsoCheck to see if the favicon is displayed correctly on different devices including mobile phones, tablets and desktop computers.

How How to add a Favicon in HTML

After When you create a Favicon you must tell the browsers where it can be found. Do This can be done by adding a code line below the <title> element.

For Example, for example PNG You would use the following code:

<title> Page Title</title>
<link rel="icon" type="image/png" href="https://www.hongkiat.com/favicon.jpg">

Another Create a folder called “Downloads” in the root directory. “images” You can save your favicon into this folder. In Enter the following line in code to do this:

<title> Page Title</title>
<link rel="icon" type="image/png" href="https://www.hongkiat.com/images/favicon.jpg">

AfterwardYou can save the HTML and then load it again in your browser. If The favicon appears to the right of the title of the website when done correctly.

Favicons More than meets the Eye

Favicons They may be small, but they leave a lasting impression on users of the web. You You can create an icon that is simple, but still has a big impact by following our tips. So, whether you’re launching a new website or revamping an old one, let this guide remind you of the power of favicons – and let it put you on a path to better brand awareness and user experience.

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