Detroit rapper Veeze has been on the come-up for a while, however this yr noticed him attain some actually spectacular heights, garnering praise from a number of publications calling his new album Ganger one of the year’s best. At the moment, the viral underground sensation took his largest step into the mainstream, asserting a brand new partnership with Warner Data for his personal new label, Navy Wavy. Veeze celebrated the brand new partnership with the discharge of his video for “Secure 2.”
Signing Veeze has been simply one of many higher-profile, left-field signings Warner has introduced not too long ago. In 2020, the label added indie rapper Freddie Gibbs to its roster, the place he launched the well-received Soul Sold Separately in 2022. Earlier this yr, Gibbs stated that he’s truly working on four follow-ups — one thing which may not have been potential again when he was self-funding.
In the meantime, in 2019, Warner added Earl Sweatshirt, leading to two well-received tasks, the Feet Of Clay EP and his 2022 album Sick!, which expanded his sonic profile and garnered a brand new technology of followers. We’ve seen what Veeze can do on his personal, so we’re positively trying ahead to what he does with some major-label backing.
Take a look at the “Secure 2” video above.
Veeze is a Warner Music artist. Uproxx is an unbiased subsidiary of Warner Music Group.
