The New York Community TrustThe largest community foundation in New YorkThe new identity was launched to celebrate the 100th anniversary of. The Brand refresh celebrates century of connecting New Yorkers with impactful nonprofits—supporting LGBTQ+, the arts, social justice, people with disabilities, The following are some examples of how to get started: many more—bridging its pioneering past to a promising future, “For New York. Forever.”

Deroy Peraza and Julia Zeltser You can also find out more about the following: Hyperakt. New YorkThe project was led by a -based design studio that combines strategy and design in order to elevate the nonprofits’ mission. The A refreshed brand identity is a combination of a new logo design and brand aesthetics, which feature linear elements to represent the company’s values. The Trust’s Unwavering commitment towards linking the past with the present and future. Hyperakt The new visual identity was designed to reflect the foundation’s mission of fostering enduring and innovative philanthropy.

This Throughline is a visual indicator of a brand’s resilience, continuity, and impact. An Symbolized by the ever-present continuous line adapting organically to its surroundings The Trust’s Commitment to the region and people. This Visual element is a good reminder of what to do. The Trust It is our mission to create a brighter future for all. New Yorkers.

“We are thrilled to share this refreshed brand look that infuses new energy into the organization and reintroduces The Trust to the next generation of generous donors,” You can also read about the importance of this in our article Amy FreitagPresident of The New York Community Trust. “This new identity aims to reflect our inclusive and innovative approach to democratizing philanthropy, bringing us closer to donors from a wide array of cultural backgrounds who see themselves as agents of change. Looking ahead, The Trust will continue to do what we have always done: create opportunities for New Yorkers to build stronger, more inclusive communities today, tomorrow, and forever.”

Since Its founding in 1924. The New York Community Trust The organization has taken a leadership role in addressing issues of critical importance, including environmental justice, economic injustice, healthcare reform and education, equal access to the arts and LGBTQ+ rights. NotablyIn the 1930s The Trust The first donor-advised funds were established, revolutionizing the philanthropic sector. Through Strategic Grantmaking The Trust It has catalyzed important projects in the region.

“At its core, the design process is meant to bring to the fore what makes The Trust a quintessentially New York institution,” You can also read about the importance of this in our article Deroy Peraza, partner at and director of marketing and creativity Hyperakt. “We are honored to be part of the reimagining of this storied organization, leveraging the power of design to tell a richer story of the brand’s DNA.”

The A refreshed brand launch includes a total overhaul of The Trust’s Digital presence and a broad-reaching print and digital campaign across the region. Celebrating 100 years of impact The New York Community Trust The company is committed to its mission of improving the quality of life for all. New Yorkers With a new, fresh look that will help them get there.

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