We’re large followers of The Working Assembly right here at PRINT, a New York inventive company that champions small, women-founded, and BIPOC-led companies. Helmed by founder and Head of Inventive Jolene Delisle, The Working Meeting operates with a clear-eyed mission and powerful ethical compass guiding their tasks and the shoppers they work with.
One among their most up-to-date branding tasks was creating the appear and feel for a line of Asian-inspired tea lattes, Narra, based by siblings Miggy and Victoria Reyes. They have been eager on embracing their Southeast Asian heritage not solely of their product, however within the branding as properly. “Narra is the nationwide tree of the Philippines, each resilient and powerful; we wished to encapsulate that into the branding,” mentioned Delisle in a press launch. “We love working with rising firms which have such clear imaginative and prescient proper off the bat, and the Reyes are an ideal instance of shoppers who’re capable of align their values with what they’re attempting to realize with their model in such a seamless, symbiotic approach.”
The Working Meeting group had an impressed thought to include the Filipino custom of weaving and textile-making into the Narra model identification. “We reinterpreted the banig— a conventional handwoven mat— by creating patterns resembling the sq. tiles of the handwoven designs and mixing them with fashionable illustrations,” mentioned designer Erika Romanczuk in a press launch. “We used these combos all through the model system, from the can designs to the web site.”
Delisle and co. prolonged the colours and illustrations designed for the product to the Narra web site they created in tandem, integrating hover results and an unscrambling illustration recreation within the web site footer. The tone of those playful hues and motifs comes by within the copy as properly, which units Narra aside from most different manufacturers within the tear class. “So many different canned lattes lean right into a refined tone that may really feel inaccessible,” mentioned Erik Poh, Senior Copywriter. “As quickly as we tried Narra, we knew it wanted a extra playful voice to match its mild and pleasant taste.”
Narra is formally hitting shops this summer season, simply in time for sunny seaside days and park picnics with friends.
