Peak Performance is extensively recognized for its technical outerwear providing that includes daring and progressive design mixed with long-lasting efficiency. This season sees the label add a limited-edition vary to its signature Helium product line.
With a heritage rooted within the Swedish mountains, the model was born from the affinity of snowboarding on untouched terrain. For its newest Helium Utility FLO assortment, the duty for the design group was to optimize obtainable sources whereas pushing the boundaries of design. Resourcefulness proved key and led to the model using surplus materials from extra supplies resembling helium, and leftover trims to create a limited-edition assortment of distinctive jackets.
Arriving in daring color-blocked colorways in eight distinctive combos, the newest vary continues to maintain efficiency on the forefront. Constructed from 850 fill energy (90% Goose down, 10% Feather) in addition to RDS certification for moral heat, Peak Efficiency’s use of PFC-free sturdy water-repellent remedy and wind-resistant options is constructed for all-weather safety.
Talking on the newest assortment, product developer on the outside label, Magdalena Gelander says, “We wished to maximise our use of obtainable sources and create one thing really particular. It was a mathematical puzzle, however the finish consequence surpassed our expectations.”
Try the marketing campaign imagery shot by Adam Falk above. The brand new Helium Utility FLO assortment is out there to buy now from Peak Efficiency’s website and choose shops globally
