Study in regards to the dos and don’ts, widespread misconceptions, and when to open up your community to others on this complete information.

Photo Credit: Francisco Venâncio

“It’s not what you recognize; it’s who you recognize.” This adage has been used repeatedly to explain the significance of networking, and it actually rings true within the music business. Whether or not you’re a brand new artist simply beginning or a longtime artist trying to take your profession to the subsequent stage, networking is usually a highly effective software for achievement. 

This text will discover the dos and don’ts of networking for recording artists and a few widespread misconceptions about networking. We’ll additionally supply suggestions for get began with networking and share your community in a means that advantages everybody concerned.

The Worth of Networking

In the beginning, let’s discuss the advantages of networking. Networking may help you:

  • Make connections with business friends and professionals who may help you advance your profession
  • Collaborate with different artists, songwriters, producers, and extra
  • Promote your music to a wider viewers
  • Get suggestions in your music, creative course, and performances
  • Find out about new alternatives, akin to gigs, contests, and festivals

The music historical past books are plagued by profitable recording artists constructing their careers by means of networking. For instance, in 2006, Macklemore connected with former creative partner Ryan Lewis by means of the social media platform Myspace. Initially, Lewis labored as Macklemore’s photographer, however they shortly shaped a powerful bond and finally collaborated. The rest is history.

Getting Began with Networking

Now that you just perceive the worth of networking, let’s discuss get began. Listed below are just a few suggestions:

  • Attend business occasions: Trade occasions akin to listening periods, conferences, festivals, and showcases are nice locations to satisfy different artists, business professionals, and followers.
  • Use social media: Social media platforms akin to Twitter, Instagram, and LinkedIn will be highly effective instruments for networking. Comply with different artists, business professionals, and related hashtags, and interact with their content material meaningfully. Add your contact data to your bios or preserve your Direct Message open.
  • Be proactive: Don’t await networking alternatives to come back to you — search them out! Contact different artists or business professionals you admire and ask if they are going to meet with you or supply recommendation.

Networking Dos and Don’ts

As with every side {of professional} life, networking has sure dos and don’ts. Listed below are just a few:


  • Respect individuals’s time: Don’t be pushy or overbearing when attempting to community. Be respectful of individuals’s schedules and ensure to observe up promptly.
  • Provide worth: When networking, attempt to supply one thing of worth to the particular person you’re talking with. Possibly you possibly can supply to advertise their music to your community, or maybe you possibly can supply to assist out with a challenge they’re engaged on.
  • Be real: Folks can normally inform when somebody is phony or disingenuous, so strategy networking with sincerity and authenticity.


Widespread Misconceptions About Networking

There are various misconceptions about networking that may maintain individuals again. Listed below are just a few:

  • It’s all about who you recognize: Whereas it’s true that making connections will be useful, it’s not the one factor that issues. Networking is about constructing relationships, including worth, and being proactive. You’ll be able to’t rely solely in your connections to advance your profession — you additionally want expertise, laborious work, and dedication.
  • Networking is nearly self-promotion: Whereas selling your music is actually part of networking, it ought to by no means be your solely aim. Networking can also be about studying from others, collaborating, and supporting each other. Don’t simply discuss your self — hearken to what others say and discover methods to assist them.
  • Networking is just for extroverts: It is a widespread false impression however false. Introverts will be nice networkers, too! The secret is to search out networking alternatives that give you the results you want. Possibly you favor one-on-one conferences to giant occasions, otherwise you’re extra comfy networking on-line on Twitter Spaces. No matter your desire, there are methods to community that may work to your persona and elegance.

When to Open Up Your Community

As you construct your community, it’s possible you’ll really feel stress to share your connections with others. Whereas sharing your community will be a good way to assist others, it’s necessary to be strategic about it. Listed below are just a few suggestions:

  • Solely share with trusted contacts: Earlier than introducing somebody to a connection in your community, ask your contact for permission to make an introduction. Be certain that you belief them and that they’ve a very good status. You don’t need to harm your relationships by introducing somebody who seems to be unprofessional or unreliable.
  • Be clear about your intentions: When introducing somebody to a contact who approves the connection, clarify why you’re making the introduction and what you hope to realize. This may help set expectations and keep away from misunderstandings.
  • Please don’t overdo it: Whereas it’s nice to assist others, you don’t need to overwhelm your contacts with too many requests. Be aware of how usually you make introductions, and prioritize your relationships. Once more, at all times ask for permission earlier than starting to make introductions.

When to Preserve Your Community Shut

However, there could also be instances when you should preserve your community near the vest. Listed below are just a few conditions the place it might be smart to maintain your community non-public:

  • Once you’re nonetheless constructing your profession: Once you’re simply beginning, it’s possible you’ll not have many useful connections but. ItIt’skay to maintain your community small and deal with constructing actual relationships earlier than you begin sharing contacts.
  • When coping with delicate data: For those who’re engaged on a confidential settlement or challenge or coping with delicate phrases, it’s possible you’ll have to preserve your community restricted to trusted contacts.
  • Once you’re uncertain of somebody’s intentions: If somebody approaches you for networking functions and also you’re unsure of their intentions or status, it’s okay to be cautious and preserve your community non-public till you’ve had an opportunity to get to know them higher.

If You Scrolled Down the Web page However Learn Nothing

Networking is usually a enjoyable and rewarding technique to advance your profession as a recording artist. By following the dos and don’ts of networking, being proactive, and including worth to your community, you can also make useful connections and open up new alternatives. Bear in mind, networking isn’t just about who you recognize — it’s additionally about what you carry to the desk. With the correct angle and strategy, you possibly can construct a powerful community that helps your profession for years to come back.

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