Heaven by Marc Jacobs has a chokehold on the Gen-Z client, and it is aware of precisely the right way to goal them — by tapping the likes of Ice Spice, Liv Tyler, Michèle Lamy, and now Mia Khalifa to entrance its viral campaigns.

Khalifa, who recently became the face of Shoreditch Ski Club’s summerwear campaign, has been channeling her love for vogue into a brand new enterprise as of late. Her enviable wardrobe, full of manufacturers each massive (like Stella McCartney) and smaller (like Aries), has turned her right into a front-row fixture at Paris and Milan Vogue Week, whereas additionally giving her the area to develop her personal physique jewellery model, SHEYTAN.

Now, she stars in Heaven by Marc Jacobs’ newest photoshoot marketing campaign, carrying the cult label’s newest must-have objects. Right here, Khalifa serves in a Daisy Tank costume, the Daisy Lone Star bustier with an identical denim shoulder bag, a pair of Razor Blade earrings, the Star crochet costume, a loose-gauge knit Rainbow Bridge high, a metallic pink pair of quick shorts, the model’s already-iconic Margaret platform boots, the Daisy laminated ribbed costume, and a closing pair of denim shorts.

The marketing campaign places the give attention to Khalifa carrying the model’s latest-and-greatest, nevertheless it also needs to be famous that the items are additionally massively versatile. Heaven by Marc Jacobs is a genderless model, designed to be worn by all, which may see objects just like the loose-gauge knit high working as a Kurt Cobain-esque cardigan quantity.

Check out Mia Khalifa within the Heaven by Marc Jacobs marketing campaign above, and store her styled appears online or in the brand’s Soho, London store now.

In case you missed it, try Mia Khalifa’s issue of Hypebeast’s Sole Mates.

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