Pictures through McDonald’s Malta
McDonald’s is sharing some meals for thought and reminding the general public to get rid of wrappers the place they need to be.
Taking a break from parading its burgers and fries, the fast-food chain’s Malta arm is as a substitute using its recognizable branding for good and envisioning its packaging within the pure habitat of a buyer in an anti-litter marketing campaign. The colourful out-of-home marketing campaign, that includes McDonald’s fries holder, soda cup, and McFlurry packaging, was created by promoting company TBWAANG and photographed by Stephen Galea, and urges followers to “love the place you reside.”
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The visuals underline the double requirements of eaters who’re according to retaining their properties spick and span, however proceed to toss out meals wrappers on the streets when they need to be recycling them. The prints additionally characterize McDonald’s in Malta’s dedication to advertise finding out trash and recycling.
“Simply as we wouldn’t throw a used takeaway cup into our residence aquarium, we also needs to present the identical respect for nature, as it’s our residence too,” describes TBWAANG.
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Picture through Richard Agius / TBWAANG
[via Ads of the World and TBWAANG, images via various sources]
