Video screenshot by way of VMLY&R Commerce


Neglect what’s in the playing cards—you’ll solely want to have a look at your cereal bowl for a scoop (actually) of what’s to return. Possibly that’s why they are saying breakfast is crucial meal of the day.

To feed the appetites of younger, occult-obsessed followers, Common Mills and  communications company VMLY&R Commerce are making Fortunate Charms the following divination instrument. The brand new Lucky’s Charmology web site lets eaters have their personalised fortunes learn by scanning their bowl of Fortunate Charms by their smartphone cameras.


Picture by way of Target


As any psychic would inform you, there’s no such factor as a coincidence. The marshmallow charms that float to the highest of your bowl will reveal your outlook that day, such because the prediction: “Luck is in your aspect!”


Tune in at 9am TODAY for our latest cell expertise for @LuckyCharms and @GeneralMills US! Fortunate’s Charmology offers everybody the possibility to disclose their luck with each bowl of Fortunate Charms.

— VMLY&R COMMERCE (@VMLYRCommerce) May 5, 2023


In keeping with the magical marketing campaign, Fortunate Charms has additionally enlisted astrology influencers Aliza Kelly and Stina Garbis to offer dwell readings on Instagram and TikTok respectively each Friday in Could.


Screenshot by way of Lucky’s Charmology


Graciela Sanchez, buyer advertising affiliate supervisor at Common Mills for Goal, explains that Gen Z and millennials drive the growth of the astrology and mystical studying trade, so the model determined to faucet into it with Fortunate Charms’ magical attraction.

Lucky’s Charmology will probably be accessible by the month of Could. All informed, when you don’t have a bowl of cereal with you presently, you possibly can nonetheless have a style of what the celebs and horseshoes need to say by the visuals beneath.







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[via MediaPost and Little Black Book, images via various sources]

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