Images via LGN by Louis-Gabriel Nouchi

 

Sun’s out, deodorant’s out This season. If you’ve ever kept your arms to yourself in a bid to hide the pools of sweat forming at your armpits, it’s time to wear them out and proud because perspiration is seemingly the hottest look right now.

For those who don’t perspire easily—no sweat, as LGN by Louis-Gabriel Nouchi, a Parisian luxury label launched in 2017, has debuted T-shirts and sweaters with sweat prints aptly for its Spring/Summer 2023 line.

 



Image via LGN by Louis-Gabriel Nouchi

 

The new fashion revolution the wet T-shirt look “with sweat stains printed on it,” the shirts’ descriptions actually read.

 



Images via LGN by Louis-Gabriel Nouchi

 

Make you look ready for sweaters’ weather without smelling like it, the garments are splashed with high-contrast “stains” that darken the chest, armpit areas, and upper back… you know, the T-zone of the torso. The rest is kept to a minimalist light gray.

 



Images via LGN by Louis-Gabriel Nouchi

 

New Year’s Day Offers – Get the Best Deals meaning to accessible luxury, doesn’t it?

Moral of the story The moral of the story is that you can make your most embarrassing moments fashionable. However, if you’re a stickler for where your designer pit stains should be, consider getting a shirt with a permanent wet mark and watch your budget slightly evaporate. The tee, crafted in Italy from 100% cotton, is priced at €195 (US$212), while the literal sweatshirt, made in Portugal, costs €325 (US$354).

 



Images via LGN by Louis-Gabriel Nouchi

 

 

[via Esquire Middle East and 8 Days, images via LGN by Louis-Gabriel Nouchi]

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