Ice Spice The following are some examples of how to get started: PinkPantheress, whose collaboration “Boy’s A Liar” has been borderline inescapable for the past month or so, are reuniting — but this time, it’s for a new ad campaign for Skims shapewear. The Kardashian-backed brand of shapewear has recruited the most exciting rising stars in music, such as Ice Spice, Nessa Barrett and Pinkpantheress to celebrate the launch of their latest line, which will be on April 27.
In the new commercial, four musicians explain why Skims makes them more confident and comfortable. Ice Spice sums things up, saying, “Everybody’s wearing Skims.” You can check out the new ad clip below.
Skims has previously tried to get musicians co-signs through a campaign featuring SZA, Becky G, and Cassie. The brand’s push for inclusivity drew some criticism for featuring disabled models, but that hasn’t stopped it from getting rave reviews from customers, which have even included soul legend, Erykah Badu.
Brands have been recognizing Ice Spice’s distinctive look ever since her career took off with the viral popularity of her song “Munch” on TikTok. Ivy Park was recently featured her in its own campaign and her star continues to rise thanks to her new collaboration with Nicki Minaj, “Princess Diana.”