Altering your conduct is not any simple feat, particularly in the case of meals. And for Bobbi Giudicelli, it took a number of dramatic well being setbacks (each for herself and two shut members of the family) to take motion and really re-examine how her relationship with meals was affecting her high quality of life.
This led her to co-found Learn The Elements, an organization that produces a few of the cleanest, healthiest, vegan, and gluten-free packaged meal options obtainable available on the market. In immediately’s dialog, we draw on Bobbi’s expertise to discover the meals business: why it’s damaged and the way processed meals and massive pharma are contributing to the declining well being of all People.
Bobbi explains why Learn The Elements felt the necessity to dedicate nearly all of its advertising price range to educating shoppers earlier than unpacking the distinctive challenges they face as a distinct segment product at a better value level and why she would by no means compromise the integrity of her merchandise (even when it meant going out of enterprise). Tune in for this thought-provoking dialog on the shortcomings of the normal meals business and why it’s so vital to empower the small manufacturers which can be difficult the established order!
Key Factors From This Episode:
- The story behind Bobbi’s firm, Learn The Elements, and the way maintaining a healthy diet can rework each facet of your life.
- Understanding why processed meals is so damaging to our our bodies.
- Be taught concerning the contents of Bobbi’s ebook, Freedom From A Poisonous Relationship With Meals.
- The three key issues that impressed Bobbi to vary her way of life and pursue clear consuming.
- Why our meals provide system is so damaged and the influence this has on our general well being.
- How advertising is used to trick folks into believing {that a} product is wholesome.
- Huge Pharma’s position in undermining the well being of all People.
- The upper value level of Learn The Elements merchandise, its area of interest place out there, and the challenges they face in educating shoppers and advertising to them.
- Bobbi’s expertise as a serial entrepreneur and why the meals business has been more difficult to navigate than some other.
- A rundown of how the percentages are stacked towards smaller shopper packaged items (CPG) corporations and the issues in present distribution fashions.
- Why Bobbi would relatively exit of enterprise than compromise the integrity of her merchandise.
