February 09, 2024

Always attempting to stroll the tightrope between picture high quality and file measurement? Looking to department out from JPGs and PNGs this 12 months? Still studying the distinction between a PDF and a PSD? We’ve received you lined. In this information, we will stroll by all the things that you must learn about picture codecs. Let’s get into it.

Everything You Need to Know About Image Formats In 2024.

With the world round us turning into more and more visible, it is important that the modern-day designer has a agency grasp on file codecs. From PSDs and PDFs to BMPs and SVGs, each file extension has its place in some mission or one other. The key’s realizing which to make use of and when.

If you’re seeking to elevate your net design recreation for 2024, we’ve received you lined. In this text, we’re going to discover the entire completely different file codecs that you must learn about. We’ll additionally present their strengths, weaknesses, and a few potential use instances.

But first, let’s begin with the fundamentals. Why do picture codecs matter in any respect?

Why do picture codecs matter?

As designers, selecting the proper file format may appear trivial, however the variant we choose can have a big influence on our completed merchandise.

From PNGs and JPEGs to AIs and SVGs, every variation serves a selected objective and has its personal distinctive traits. Some, equivalent to JPEGs, prioritize compression to scale back file sizes. Others, like TIFFs, concentrate on preserving clear, high-quality photographs. Understanding how every format differs ensures we at all times choose the appropriate variation for the job at hand.

Whether it’s designing a banner, creating a web site, or coming into a picture right into a images competitors, the file varieties we select matter. Get it unsuitable, and we threat creating a picture that’s both too low-quality or too exhausting to load. Get it proper, nonetheless, and we’ve got the ability to design purposeful, aesthetic graphics that improve the consumer expertise.

With the fundamentals out of the best way, let’s get into the great things.

All of the Image Formats You Need to Know

Without additional ado, let’s discover the completely different picture codecs accessible to you as a designer. To get began, let’s undergo raster file codecs. After that, we’ll transfer on to vector graphics.

Raster file codecs

Raster photographs encompass numerous tiny, sq. pixels laid out inside a grid framework. Each pixel is assigned a colour, and these colours mix to kind a whole picture.

We usually outline a raster picture by the variety of pixels it has (1920×1080, for instance). Designers might also describe a graphic by way of pixels per inch (ppi) or dots per inch (dpi). These merely discuss with the variety of pixels that may match right into a span of 1 inch.

High Res Low Res

The fewer dots per inch, the decrease the standard of the picture.

Raster photographs are resolution-dependent. Every pixel solely exists in a single fastened dimension, and stretching the pixels lowers the standard. This means scaling up a raster picture results in blurriness, or ‘pixelation’.

Furthermore, relying on how a raster file format handles information, we will categorize it as both ‘lossy’ or ‘lossless’.

With the fundamentals of raster recordsdata defined, let’s dive into the record. Here are eight key raster codecs you want to concentrate on.

JPEG (Joint Photographic Experts Group)


JPEGs, or JPGs, are one of the crucial extensively used normal picture codecs accessible on-line. They are generally used for images, emails, adverts, and picture sharing.

JPEG is a lossy picture format, which means it has a tiny file measurement in comparison with many different variants on this record. That mentioned, the extra we compress the file, the more serious the picture high quality turns into.

  • Use instances: Ideal for easy photographs, product pages, social media posts, and any conditions that demand a small file measurement.

Are JPEG and JPG completely different?

You’ll be happy to know that .jpeg and .jpg are precisely the identical and can be utilized interchangeably. The .jpg file extension solely exists as a shortened model to suit the previous three-character restrict required on early variations of Windows.

PNG (Portable Network Graphics)


PNGs are one other extensively used raster graphics format used on-line. Unlike JPEGs, PNGs are lossless, which means they sometimes lead to a higher-quality picture.

PNGs additionally help thousands and thousands of various colours and have built-in transparency performance, making them best for net graphics.

  • Benefits: More legible, readable, and high-quality than JPEGs, making them wonderful for high-res graphics.

  • Drawbacks: In sure circumstances, file sizes can turn into massive, particularly if you happen to’re working with high-resolution art work and images.

  • Use instances: Perfect for nearly all web-quality photographs, equivalent to banners, hero photographs, and infographics.

APNG (Animated Portable Network Graphics)


The APNG picture format is an unofficial animated extension to the PNG. If you haven’t already guessed it, APNGs means that you can create animated graphics, just like GIFs.

Where APNG differs from GIF recordsdata is in its high quality. The format helps a broader vary of colours, gives higher compression, and permits alpha transparency, leading to smoother transitions and extra vibrant animations.

APNG additionally helps variable body charges and body delays, providing creators flexibility in controlling the velocity and timing of their animations. That mentioned, the file format has restricted browser help, which may result in compatibility points.

  • Benefits: Superior colour depth, alpha transparency, and higher compression lead to higher-quality animations.

TIFF (Tagged Image File Format)


The TIFF format is mostly used to save lots of images for print. It makes use of lossless compression and gained’t lose high quality, no matter what number of instances you copy and save the file.

TIFF is a go-to file format for anybody who desires their photographs to have unbelievable high quality. Sadly, a scarcity of compression means TIFF recordsdata are sometimes monumental. You ought to keep away from utilizing this variant for net designs, as it could considerably hinder your web site’s efficiency.

GIF (Graphics Interchange Format)


You’re probably already acquainted with GIFs as a result of their synonymy with low-quality animated movies and horrible web memes. The format makes use of lossless compression however prevents photographs from going above 8 bits per pixel. It additionally limits all footage to 256 colours. This implies that GIFs usually seem barely washed out and compressed.

Incidentally, GIFs are additionally the one file format appropriate with each single main net browser. Who knew?

WebP (Web Picture Format)


WebP is a comparatively new picture format designed to strike a greater stability between environment friendly compression and excessive picture high quality. It makes use of each lossy and lossless compression, permitting a consumer to tweak the configuration to fulfill their wants.

WebP recordsdata sometimes preserve the standard of a PNG while being significantly smaller in measurement. This makes them best in the case of rising web site load speeds.

Benefits: Small file measurement means WebP is ideal for web site optimization. Lossless and lossy compression gives versatility relying in your wants.

Drawbacks: Older browsers might not help WebP.

Use instances: Web photographs and digital graphics that require quicker loading instances.

BMP (Bitmap Image)


BMP, or Bitmap, is a simple, barely outdated raster picture format generally present in Windows environments. It shops all graphics in a easy, uncompressed format. While this implies high quality is often unaffected, it additionally means BMP recordsdata can turn into unmanageably massive. For this cause, most designers often select to keep away from them.

Benefits: Uncompressed recordsdata lead to excellent picture high quality.

Drawbacks: Lack of compression results in monumental file sizes and lengthy load instances.

Use instances: Print tasks and graphic designs the place high quality is non-negotiable.

ICO (Icon file format)


ICO is a picture file format solely used for laptop icons on Microsoft Windows. The file comprises one or a number of tiny photographs of various sizes, which means they are often scaled when required.

On Windows OS, each icon is an ICO format. The newest model of the picture format can help 256×256 pixels, 24 bits of colour, and eight bits of transparency.

Benefits: Simplistic, easy, and to the purpose. Does its job completely.

Drawbacks: Limited help for superior options and sophisticated designs.

Use instances: As a standardized format for Windows icons.

RAW Image Format


RAW file codecs are precisely as they sound—they include ‘raw’, unprocessed information. Whenever you’re taking an image together with your digital camera, likelihood is it’s saved instantaneously as a RAW picture.

As RAW recordsdata are lossless, they preserve wonderful high quality but in addition sometimes have an infinite file measurement. This means photographers and designers often take RAW photographs and edit them, remodeling them into one other file variant within the course of.

Most digital camera makers have their very own model of a RAW file. While every format features virtually precisely the identical, we’ve listed the variations beneath for simple reference.

  • Canon: CR2, CR3, CRW

  • Pentax: PEF

  • Kodak: KDC, K25, CR

  • Epson: ERF

  • Panasonic: RW2

  • Sony: ARW, SR2, SRF

  • Olympus: ORF

  • Nikon: NRW, NEF

Note that Adobe created its personal RAW file format, DNG, in 2004 in an effort to encourage digital camera makers to standardize their RAW file codecs. As of now, Samsung, Apple, and Google every help DNG.

Benefits: No lack of high quality, making them the perfect clean canvas for edits.

Cons: Shouldn’t be used on the internet due to massive file measurement. Only appropriate for conversion.

Use Cases: Saving high-quality images in preparation for modifying.

HEIF (High-Efficiency Image File Format)


HEIF is a latest raster file format designed to be a direct, superior competitor to the JPEG. These recordsdata are twice as environment friendly in the case of compression, which means it is potential to get photographs which might be double the standard whereas maintaining the identical file measurement as a comparable JPEG photograph.

Benefits: Provides superior compression, permitting for smaller file sizes with out compromising picture high quality.

Drawbacks: Isn’t universally supported on all units and platforms. May expertise some compatibility points, particularly with older browsers.

Use instances
: Ideal for photographers and designers seeking to strike a stability between high quality and file measurement. HEIF can be normal on some trendy telephones, equivalent to the most recent iPhones.

HDR (High Dynamic Range)


HDR is one other file format for saving digital digital camera pictures. Unlike alternate options, equivalent to RAW recordsdata, HDR preserves colours, particulars, and shadows exceptionally nicely. This permits photographers to keep up sensible parts which may be misplaced in normal imaging.

While HDR recordsdata might be opened in Photoshop, they’ve restricted net help, which means they need to be transformed earlier than being displayed on-line.

Benefits: More colours, higher distinction, and extra element than different digital digital camera picture codecs.

Drawbacks: Not supported by all browsers. Processing HDR content material might require specialist tools.

Use Cases: Primarily utilized in images and filmmaking to create visually gorgeous photographs with sensible lighting.

AVIF (AV1 Image File Format)


AVIF is a extremely superior picture file format that leverages the AV1 video codec to attain extremely environment friendly nonetheless picture compression.

When it involves extremely complicated graphics, AVIF stands on a degree of its personal. The file format gives each lossy and lossless compression whereas sustaining superior picture high quality, serving to designers preserve a low file measurement whatever the complexity of the design. This makes it the final word selection for net photographs.

Sadly, a scarcity of browser help is limiting the adoption of this file format, limiting its widespread use throughout numerous platforms.

Benefits: Incredibly environment friendly picture compression. Both lossy and lossless compression. Superior picture high quality.

Drawbacks: Limited browser help hampers widespread adoption and will pose compatibility challenges for customers.

Use instances: Any and all nonetheless photographs that demand excessive compression and unbelievable high quality.

PSD (Adobe Photoshop Document)


PSDs are considered one of a number of file format varieties solely licensed to Adobe. In explicit, PSDs can solely be accessed and used on Adobe Photoshop.

PSDs are barely completely different from every other format on this record as a result of they save Photoshop Layers. This makes them wonderful if you happen to plan on modifying your design sooner or later.

Note that PSD shouldn’t be a web-safe format. Most designers who work in Photoshop favor to have one PSD doc to permit for simple edits and one finalized model in one other picture format.

Benefits: Saves layers. Ideal for fast edits in Photoshop.

Drawbacks: Not usable on web sites.

Use instances: Saving work for later modifying, reworks, and touchups.

XCF (eXperimental Computing Facility)


Think of the XCF file format as GIMP’s reply to Photoshop’s PSD recordsdata. XCFs can solely be accessed and used on the open-source picture editor GIMP. Like PSDs, they save layers, transparency, and filters, making them wonderful for designers who wish to keep it up or contact up their work at a later date.

Remember, XCFs are native file codecs, which means they’re not supported by net browsers. For this cause, designers must convert them to a different file format when publishing their work.

Benefits: Saves all paths, layers, and filters utilized in GIMP

Drawbacks: Not a web-safe format, so it should be transformed.

Use instances: Saving and storing tasks that must be edited at a later date on GIMP.

Vector file codecs

Vector photographs are composed of vectors quite than pixels. They make the most of mathematical constructs and sophisticated equations to outline measurement, form, and colour.

Unlike raster photographs, vector graphics don’t use pixels and aren’t tied to at least one decision. This makes them way more versatile and means you possibly can stretch them infinitely with out impacting their high quality.


Unlike raster photographs, vector graphics don’t lose their high quality as soon as scaled up.

As you possibly can see, the vector graphic above experiences no loss in high quality when stretched. The format merely renders a brand new picture, altering the equations to provide a high-quality product each single time.

Because vector graphics might be scaled infinitely, we don’t categorize them into lossy and lossless like we do with raster photographs.

Vector file codecs provide quite a lot of perks. They’re notably wonderful for responsive net design, equivalent to when creating logos that shall be scaled up or down to suit completely different contexts.

Here are the three most typical vector file codecs that you must learn about.

PDF (Portable Document Format)


PDFs are a normal picture format used to construction and current paperwork, spreadsheets, and studies accurately throughout all units, browsers, working programs, and functions.

PDFs are sometimes the go-to file format for any doc that requires printing as a result of they at all times preserve their structure cross-platform. That mentioned, they’ve restricted use in net design as a result of customers must obtain them to entry them as separate recordsdata.

Benefits: Ideal for paperwork. Will show accurately throughout all units with out dropping high quality. Compatible on dozens of browsers.

Drawbacks: Unsuitable for net content material because it hundreds as a separate file.

Use instances: Documents, studies, infographics, and pictures meant for printing and downloading.

SVG (Scalable Vector Graphics)


The SVG file sort is an XML-based format designed to render two-dimensional photographs completely.

As SVGs don’t lose their high quality when scaled, they’re turning into more and more well-liked for brand designs and easy UI parts. That mentioned, their use is proscribed, and designers usually keep away from this file format when creating extra complicated drawings.

Benefits: Loss-free scaling makes them best for logos and easy responsive designs. Small file sizes.

Drawbacks: Not suited to detailed drawings and sophisticated designs.

Use instances: Logos, fundamental illustrations, UI parts.

EPS (Encapsulated Postscript)


The EPS picture format is a graphic designer’s dream. The format creates extremely high-quality graphics for printers. As such, it’s sometimes utilized by professionals working with software program like Adobe Illustrator to design and retailer graphics meant for print.

Benefits: Loss-free scaling mixed with common printer help make this the perfect format for professionally printed graphics.

Drawbacks: Isn’t universally acknowledged. May not work on main net browsers. Can’t be used for web site imagery.

Use instances: Storing skilled graphics meant for printing.

PS (PostScript)


PostScripts is a barely outdated Adobe format designed to make digital graphics simpler to print. Designers can ship PS recordsdata on to a printer with out opening them. This makes PostScripts a good way to hurry up workflows.

That mentioned, PS recordsdata aren’t extensively supported anymore, making them a reasonably inflexible picture format. Most designers merely favor to transform printing paperwork to PDF.

Benefits: An effective way for designers to ship graphics to print rapidly.

Drawbacks: Outdated. Few packages open PS recordsdata within the modern-day.

Use instances: Efficient, constant printing.

AI – Adobe Illustrator Artwork


AI recordsdata are Adobe Illustrator’s equal to Photoshop’s PSDs.

Much just like the PSD, the AI file format isn’t usable on the internet. This format is solely for designers seeking to save ongoing tasks inside Adobe Illustrator. That mentioned, not like PSDs, AI recordsdata are vector graphics, which means you possibly can scale them infinitely with out inflicting pixelation.

Benefits: Saves all shapes, layers, and features for simple modifying. Loss-free scaling.

Drawbacks: Lossless scaling equals massive file sizes.

Use instances: Storing Adobe Illustrator tasks for later modifying.

INDD – Adobe InDesign Document



The INDD is one other vector picture format native to Adobe. In this case, it’s a file sort unique to Adobe InDesign.

Like all different Adobe exclusives, INDDs save all mission recordsdata of their present state, together with web page content material, swatches, and types.

As at all times, Adobe’s file codecs aren’t web-friendly, which means you’ll must convert them earlier than utilizing them on-line.

Benefits: Easily save complicated, lengthy design tasks for later modifying.

Drawbacks: Not a web-safe format.

Use instances: Useful for graphic designers collaborating on posters, magazines, flyers, and different printable designs.

Which picture format is true for me?

Finding the proper picture format in your subsequent design can really feel overwhelming. To make your life simpler, we’ve damaged down our high picks for a spread of various tasks.

Image format for net design

When it involves net design, PNGs, JPEGs, and HEIFs stay strong choices. But, for a selection that balances high quality, measurement, and loading velocity, we suggest WebP. It’s the final word format for high-quality photographs and small file sizes, making it a wonderful choice for designers who need efficiency with out dropping their web site’s visible attraction.

Image codecs for skilled printing

Precision is paramount in skilled printing. That’s why we’ve opted for EPS as our high choose. While PDF continues to be an impressive choice, if you happen to’re on the lookout for the easiest high quality and accuracy out of your print jobs, EPS is the best way to go.

Image codecs for logos

Logo creation is a tough enterprise for net designers, particularly with the rising want for responsive designs. While PNG is as sturdy a candidate as ever, we suggest SVG for simple scalability with no lack of high quality.

Image codecs for shareable footage

The finest picture format for footage will rely upon how you propose to share them. For instance, JPEG and WebP are wonderful decisions if you happen to’re sending pictures on-line. For higher-quality pictures, PNGs and HEIFs are strong choices (regulate file sizes). PDF can be a superb choice for sharing a spread of photographs without delay.

Finishing up

We hope our complete information to picture codecs has set you on the trail to success in 2024. Did you be taught one thing new? Is there a local file format we missed out? Tweet at us and let us know.

Robert Reeve

Robert is an skilled advertising skilled with in depth expertise working with manufacturers to refine go-to-market plans, search engine optimization campaigns, and content material advertising methods. A dedicated author with a eager eye on the most recent developments, Robert specialises in producing content material throughout all issues tech and advertising.

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