ASICS Has come together with Danish design brand HAY Reimagine your world Skyhand Model OG.

Unveiled This year’s 3daysofdesign Festival, the collaboration updates the archival shoes (which date back to 1994) and reimagines them in a palette designed by HAY.

Led You can also read about how to get in touch with us. Mette Hay She co-founded the lifestyle company with her husband RolfThe new colors are blue, pink, and green. On Details of each model are highlighted with a complementary yet contrasting colour.

“When working on the colour scale, we quickly came up with the idea that it should reference already existing HAY designs,” Mette Tell them to get on with it Hypebeast. “This is when the Outline Pyjama Collection by Tilde Bjerregaard came into the picture. Its soft hues immediately translated well to the Skyhand OG – which isn’t a given, as colours don’t necessarily ‘work’ the same way when applied to different materials and textures.”

For MetteThe collaboration project combines the similarities of her brand with the Japanese sneaker stalwart. She herself is a lifelong ASICS fan – “I’ve personally always loved wearing ASICS shoes, especially for running, as well,” She says

It expands on HAY’s core vision for making design more accessible to a wider audience – and is the brand’s first collaboration with a sneaker brand.

In In terms of details, HAY Skyhand OG has undergone a redevelopment that includes FlyteFoam at the forefoot as well as EVA foam at the heel to provide additional cushioning. The Upper is made of a mixture of suede leather. Both brands’ logos are featured on the tongue and heels.

“I like that a sneaker is an item that can span and speak to multiple generations: My mother, myself and my son and daughter can wear the same shoe.”

When When it came to choosing the model of collaboration, Mette ASICS is the one who proposed the idea Skyhand OG. “We liked the fact that it was an old classic we’d be giving new life to, so we were on board straight away,” She says “When collaborating, it matters that both brands bring something new to the table, to succeed in creating an exciting product.”

“I personally find the sneakers industry extremely exciting, and am fascinated by its speed and by how innovation happens constantly,” She continues. “I also like that a sneaker is an item that can span and speak to multiple generations: My mother, myself and my son and daughter can wear the same shoe.”

The Select HAY stores will carry the ASICS x Hay collaboration. Europe From 28 June APAC will begin on 1 August, with prices starting at €120 for the sneakers, €45 for the Weekend Bag and €22 for the Everyday Socks.

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