It’s been months since Adidas ended the Yeezy partnership with Ye, previously generally known as Kanye West.
In October 2022, the German footwear model introduced an end to the Adidas Yeezy line following anti-semitic remarks and different problematic antics from the designer/artist.
The departure of Ye additionally ushered in a brand new management change throughout the model as former Puma CEO Bjørn Gulden was appointed as the brand new CEO for the Three Stripes. In Could, Bjørn Gulden introduced that Adidas would sell its remaining Yeezy inventory with proceeds going in direction of organizations that fight hate and anti-semitism.
Just lately, Bjørn Gulden sat down with Nicolai Tangen, CEO of Norges Financial institution Funding Administration on the “In Good Firm” podcast the place he spoke on Adidas’ earlier relationship with Ye whereas praising the collaborative partnership.
“I don’t assume he meant what he mentioned, and I don’t assume he’s a foul individual,” Gulden mentioned. “It simply got here throughout that means.”
The complete interview might be considered here.
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